K Vishwanath

🪔 About

The sun has set on aesthetic cinema in south India with the demise of ace director Kasinadhuni Vishwanath. He was one-of-a-kind film director who worked his way up by sheer dint of merit in a highly commercial and competitive world of Telugu (south Indian) film field. He used cinema as a vehicle to propagate performing arts. Unlike earlier filmmakers who adapted classical dance and music to suit a film audience, K. Vishwanath introduced the movie-goers to traditional classical arts in their purest form. It was a bold and risky step as Telugu audience was used to cheer at gyrations in the name of dance and light song sequences - risky in the sense of vagaries at the box-office in case an experimental film failed to garner audience which meant collections at the ticket counter.